Created for Tony Award voters, this booklet was inspired by the challenge of capturing the full experience of this fully immersive, groundbreaking theatrical event in a single image. Performed all around you, The Great Comet of 1812 completely surrounds the viewer in a 360° experience.
Sketch of Tony voter folding booklet for The Great Comet of 1812.
Originally conceived as an ad for the New York Times, comps were made of an image idea that showed both actors and viewers simultaneously. The producer was sold on the concept with the initial comps.
Initial comp for New York Times half page spread
Soon, a photographer was hired, and our “one-off” Times ad became the centerpiece of the Tony campaign! In the end, we composited nearly 50 images to create a panoramic theater view showing the live show experience from the on-stage perspective, while highlighting every actor and musician in the show.
Final art used in Tony campaign booklet as well as following in New York Times two page spread.
To further illustrate the interactive experience, a folding booklet was created showing the progression through the theater's architecture, starting with the covers that display the production’s tile pattern in the flooring, moving to the first interior panels illustrating the eastern block lobby, and ending with a lush red velvet gallery of images from the set framing quotes and awards won by the play so far. See finished booklet here.